Building a Culture of Health is a movement led by the Robert Wood Johnson Foundation and shared with others to take on one of the most pervasive challenges of our time: improving the health and well-being of every one in America. A Culture of Health places well-being at the center of every aspect of life, so that all communities can flourish and all individuals thrive, regardless of race, creed, income, or location. It’s built on the premise that everyone deserves to live the healthiest life possible.